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77 Brands & Partners Plead Congress to Fully Fund Public Lands in 2027

Since Donald Trump took office in 2024, the nation’s invaluable public lands and the dedicated federal agencies tasked with their stewardship have faced a sustained assault of federal budget cuts, extensive layoffs, and debilitating hiring freezes. This concerted reduction in support comes despite overwhelming evidence demonstrating the massive economic output generated by U.S. National Forests and Bureau of Land Management (BLM) lands, which collectively support millions of American jobs and fuel a burgeoning outdoor recreation economy. As funding for these critical agencies and others continues to dwindle, the tangible impact is being felt directly by American citizens through degraded visitor experiences, diminished access, and compromised ecological management across vast swathes of the country.

In a powerful display of industry solidarity and concern, a coalition of 77 prominent outdoor brands and organizations, including industry giants like onX, All Trails, and Patagonia, dispatched a compelling letter to Congress on April 9. The letter implores federal lawmakers to allocate full and sufficient funding to the U.S. Forest Service (USFS) and the Bureau of Land Management (BLM) for the upcoming fiscal year 2027. Central to their argument is the indisputable economic contribution of recreation resources managed by these agencies, which collectively inject an astounding $1.3 trillion annually into the national economy, representing a significant 2.4% of the U.S. Gross Domestic Product (GDP). The coalition asserts that robust funding is not merely an operational necessity but a strategic investment that safeguards this revenue stream and fosters opportunities for its further expansion. Specifically, the letter requests $100 million for the BLM and an additional $140 million for the USFS for fiscal year 2027.

Beyond the immediate financial allocations, the coalition’s plea extends to a critical policy change: an immediate cessation of the federally mandated hiring freeze. This freeze, they argue, is severely crippling the agencies’ capacity to effectively implement the bipartisan 2024 EXPLORE (Expanding Public Lands and Outdoor Recreation Experiences) Act, a landmark piece of legislation designed to enhance public access and improve infrastructure. Jamie Ervin, Senior Policy Manager at Outdoor Alliance, encapsulated the sentiment in a statement, emphasizing the growing disconnect between public demand and agency capacity. "People are getting outside in record numbers, but the agencies that steward these places haven’t been given the resources to keep up," Ervin stated. "Investing in outdoor recreation is about taking care of the trails, rivers, and climbing areas people rely on – and making sure these experiences remain accessible."

The Economic Engine of America’s Public Lands

The vast expanse of America’s public lands, encompassing over 245 million acres managed by the BLM and 193 million acres under the USFS, serves as more than just scenic backdrops; they are vital economic engines. The outdoor recreation economy, directly reliant on the health and accessibility of these lands, has seen remarkable growth in recent years. This sector encompasses everything from outdoor gear sales and guiding services to hospitality, transportation, and local retail in gateway communities surrounding national parks and forests. The $1.3 trillion annual economic output cited by the coalition positions outdoor recreation as a major force, surpassing sectors like pharmaceuticals and motor vehicles manufacturing in its contribution to the U.S. GDP. This economic footprint translates into millions of jobs, both directly within the agencies and indirectly across a diverse array of private businesses that cater to outdoor enthusiasts. These jobs range from park rangers and trail maintenance crews to local outfitters, hotel staff, restaurant workers, and countless others whose livelihoods are intricately linked to thriving public lands.

The financial data underscores the urgency of the industry’s appeal. According to the U.S. Office of Personnel Management’s Federal Workforce Data, BLM lands alone generated a staggering $18.1 billion and supported 97,300 jobs across the U.S. in 2024. Similarly, visitor spending on USFS lands contributed approximately $13.7 billion to the economy and sustained roughly 161,000 jobs. These figures represent direct economic benefits, excluding the broader value of ecosystem services, biodiversity preservation, and the invaluable recreational and spiritual well-being public lands provide. Underfunding these agencies is not merely an administrative oversight; it is a direct undermining of a significant and growing component of the national economy.

A Call for Sustainable Recreation Opportunities: Detailing the Requests

77 Brands & Partners Plead Congress to Fully Fund Public Lands in 2027

The letter, formally addressed on April 9 to Senators Lisa Murkowski (R-AK) and Jeff Merkley (D-OR), both influential members of the Subcommittee on Interior, Environment and Related Agencies, meticulously outlines three core requests deemed essential for preserving the multifaceted benefits derived from public lands. These benefits span from robust local revenue generation and job creation to unparalleled recreation opportunities and crucial environmental services.

The first specific funding request targets the Bureau of Land Management. The coalition calls for an allocation of $100 million specifically for "BLM Recreation Resources Management." The BLM holds the distinction of managing more public land than any other federal recreation management agency, overseeing over 245 million acres, primarily in the Western United States. These vast lands offer a diverse range of recreational activities, from hiking and camping to off-roading, hunting, and fishing. The requested funding is earmarked to bolster BLM’s planning initiatives, upgrade and maintain critical infrastructure, ensure regular maintenance of trails and facilities, and significantly enhance staff capacity for the 2027 fiscal year. This includes essential investments in water-based recreation management, which is increasingly popular on BLM-managed rivers and lakes. Without adequate resources, the agency struggles to manage growing visitor numbers, address deferred maintenance backlogs, and implement conservation strategies crucial for the long-term health of these ecosystems.

The second set of requests focuses on the U.S. Forest Service. The letter seeks $70 million for the USFS’s recreation, heritage, and wilderness budget, identifying this allocation as "the foundation of the [agency’s] recreation program." This foundational budget supports the management of millions of acres of national forests and grasslands, encompassing an extensive network of trails, campgrounds, wilderness areas, and cultural heritage sites. Furthermore, the coalition requests an additional $70 million to cover essential salary and expense increases for USFS personnel. This supplementary funding is critical for retaining experienced staff, attracting new talent, and ensuring that employees receive fair compensation for their demanding work, which often involves challenging conditions, remote locations, and seasonal fluctuations. The USFS is responsible for managing a massive network of protected wilderness areas and waterways, a task that requires substantial human and financial resources to ensure both conservation and public access.

The EXPLORE Act and the Stifling Impact of the Hiring Freeze

Perhaps one of the most pressing appeals within the letter is the urgent call for Congress to lift the federal hiring freeze that has left countless critical positions vacant within both the USFS and the BLM. The coalition argues that this freeze is directly impeding the agencies’ ability to effectively implement the 2024 EXPLORE Act (Expanding Public Lands and Outdoor Recreation Experiences). This significant bipartisan legislative package, passed with broad support, was specifically crafted to improve outdoor access for veterans and service members, provide crucial support for public lands gateway communities, facilitate the creation of long-distance bike trails, and streamline outdoor permitting processes, among other vital initiatives.

The EXPLORE Act represents a forward-looking vision for enhancing America’s outdoor infrastructure and ensuring equitable access. However, its ambitious goals are fundamentally undermined by a lack of personnel. As the letter poignantly states, "Agency staff are currently working hard to meet the bill’s early planning deadlines, but EXPLORE’s longer-term, tangible benefits – trails improved, partnerships signed, permits streamlined – cannot be realized without greater investments in agency staff, including at the national and regional levels." The inability to hire new rangers, environmental scientists, trail crews, and administrative staff means that plans remain on paper, critical maintenance goes undone, and the public benefits envisioned by the Act remain largely unrealized. This creates a bottleneck, preventing progress on projects that would otherwise stimulate local economies, improve public health, and enhance national conservation efforts.

A Unified Voice: 77 Brands and Organizations Stand Together

While the Outdoor Alliance penned the initial letter, its impact is amplified by the endorsement of 77 diverse brands, organizations, and partners. This broad coalition underscores the widespread recognition within the outdoor industry of the intrinsic link between healthy, well-managed public lands and their own economic viability. Beyond the direct revenue generated by BLM and USFS, a vast ecosystem of businesses relies on the existence and accessibility of public lands and the recreation opportunities they provide. These include manufacturers of outdoor gear and apparel, tour operators, guide services, media companies focused on outdoor pursuits, and countless local businesses in communities that serve as gateways to national parks and forests.

77 Brands & Partners Plead Congress to Fully Fund Public Lands in 2027

Annie Nyborg, Head of Environmental and Social Impact at Peak Design, articulated this symbiotic relationship: "Outdoor businesses depend on well-managed public lands. When Congress invests in recreation infrastructure and staffing, it supports not just outdoor experiences, but also the entire outdoor economy." This collective voice represents a powerful economic and political constituency, urging lawmakers to recognize the tangible return on investment that comes from adequately funding these foundational agencies. The signatories understand that neglected trails, understaffed visitor centers, and deferred maintenance directly impact consumer experiences, which in turn affects their bottom lines.

Broader Implications: Environmental, Social, and Community Impacts

The implications of continued underfunding extend far beyond visitor experiences and economic statistics. Environmentally, understaffed agencies struggle to conduct critical conservation work, including wildlife management, habitat restoration, invasive species control, and climate change adaptation initiatives. The vast and diverse ecosystems within national forests and BLM lands are vital for biodiversity, clean water, and carbon sequestration. A reduction in capacity means a reduction in the ability to protect these natural assets.

Socially, the erosion of public land access and quality disproportionately affects communities that rely on these spaces for recreation, cultural practices, and economic sustenance. Many public land users are local residents, and reduced accessibility or quality can diminish their quality of life and opportunities for healthy outdoor engagement. The EXPLORE Act’s focus on veterans and service members highlights the social value of outdoor access for healing and community reintegration, further emphasizing the human cost of neglect.

For gateway communities, the economic impact is immediate and profound. These towns and cities, often small and rural, depend heavily on tourism driven by public land visitors. Reduced agency staffing can lead to fewer open facilities, less maintained infrastructure, and a general decline in the visitor experience, directly translating to fewer tourists, lower spending, and job losses in these vulnerable communities. The vibrancy of these local economies is inextricably tied to the health and accessibility of the adjacent public lands.

The Political Landscape and Future Outlook

The letter’s strategic targeting of Senators Murkowski and Merkley, key figures on the Subcommittee on Interior, Environment and Related Agencies, underscores the industry’s understanding of the legislative process. These senators play a crucial role in shaping the appropriations bills that determine agency funding. While the EXPLORE Act’s bipartisan passage offers a glimmer of hope for collaborative action, the broader political climate around federal spending remains complex and often contentious. The challenge lies in convincing a divided Congress that investing in public lands is not a discretionary expense but a fundamental investment in the nation’s economic vitality, environmental health, and the well-being of its citizens.

As the debate over fiscal year 2027 appropriations unfolds, the outdoor industry’s unified plea will serve as a powerful reminder of the tangible value and broad support for America’s public lands. The future health of these national treasures, and the vast economic and social benefits they provide, hinges on Congress’s willingness to reverse the trend of underfunding and adequately invest in the agencies that work tirelessly to protect and manage them for generations to come. The stakes are high, and the coalition of 77 brands and organizations stands ready to advocate for the sustained support necessary to keep America’s outdoor heritage vibrant and accessible.

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