Bora Bora Cruises Adds 75-Pax Ships
Bora Bora cruises to add two 75 pax ships, promising an exciting expansion for the popular destination. This expansion will significantly impact the cruise experience, local economy, and the environment. The new ships will bring increased passenger capacity, potentially altering the delicate balance of tourism on the island.
This article delves into the details of the new ships, including their features, environmental considerations, and the strategies for managing increased tourism. It also explores the potential benefits for the cruise line, the local community, and the long-term outlook for Bora Bora cruises.
Overview of Bora Bora Cruises
Bora Bora, a breathtaking Polynesian paradise, has long attracted visitors seeking unforgettable experiences. Cruises offer a unique way to explore the lagoon’s beauty and vibrant marine life, and the burgeoning industry is responding to growing demand. This overview details the evolution of Bora Bora cruises, the current offerings, and what the future holds.The Bora Bora cruise industry has evolved significantly from its humble beginnings, offering increasingly sophisticated and comprehensive experiences.
The introduction of larger vessels will enhance the visitor experience, enabling more guests to enjoy the unparalleled beauty of Bora Bora’s waters.
History of Bora Bora Cruises
The early Bora Bora cruises focused primarily on smaller, intimate experiences. Local boats and catamarans carried small groups of tourists to secluded bays and islands, providing a more personalized encounter with the environment. As tourism grew, larger vessels became necessary to accommodate a larger number of visitors, leading to the development of dedicated cruise lines catering to a wider audience.
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This shows a broader trend of cruise lines adapting to changing passenger demands and destinations, which ultimately benefits Bora Bora Cruises’ strategy of adding smaller vessels.
Current Cruise Ship Capacity and Fleet Size
Currently, the Bora Bora cruise fleet consists of several vessels with varying capacities. The existing fleet allows for approximately 250-400 passengers per cruise. The addition of two new vessels, each with a capacity of 75 passengers, significantly enhances the fleet’s capacity, improving the quality of the experience for a larger number of people. This expansion reflects the growing demand for cruises in the region.
Typical Cruise Experience in Bora Bora
A typical Bora Bora cruise experience revolves around a blend of guided tours and leisure time. Cruises usually feature stops at picturesque bays, snorkeling opportunities in crystal-clear waters, and opportunities to explore local villages. A key aspect of the experience is immersing oneself in the local culture through guided excursions, while also enjoying the serene beauty of the surrounding islands.
The experience often involves a balance of organized activities and opportunities for relaxation.
Target Audience for Bora Bora Cruises
The target audience for Bora Bora cruises encompasses a broad range of interests and ages. Couples, families, and solo travelers alike seek unforgettable experiences in the breathtaking Polynesian environment. The varied itineraries and activities cater to different preferences and ages, providing a unique travel experience.
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Typical Itinerary for a Bora Bora Cruise
A typical Bora Bora cruise itinerary includes several key stops. Often, the cruise begins and ends at the main port. It may involve visits to popular bays, opportunities for swimming and snorkeling, and exploration of local villages. The cruise duration can vary depending on the specific itinerary, ranging from a half-day excursion to multi-day adventures. The itinerary often includes time for relaxation on board the vessel and at the destinations visited.
Comparison of Existing and Upcoming Cruise Ship Offerings
The upcoming additions to the fleet, each accommodating 75 passengers, will enhance the overall cruise experience by improving the passenger-to-crew ratio. The smaller capacity will provide a more intimate experience compared to the existing larger vessels. Cruises will now be able to accommodate a wider range of people, ensuring a higher level of comfort and personalized attention. The new ships will likely focus on a more personalized, boutique-style experience, catering to a specific demographic.
Impact of Adding New Ships
The addition of two 75-passenger ships to Bora Bora cruises presents a complex interplay of economic, environmental, and infrastructural considerations. While promising increased revenue and tourism opportunities, it’s crucial to analyze the potential downsides and ensure a sustainable approach to growth. This analysis delves into the expected impacts on Bora Bora, considering both the benefits and challenges.
Potential Increase in Passenger Capacity
The addition of two new 75-passenger vessels will significantly boost the cruise line’s capacity to transport tourists. This increased capacity allows for more passengers to experience Bora Bora’s beauty, potentially generating higher revenue streams for the company. Increased capacity, however, necessitates a careful examination of the island’s carrying capacity to avoid overtourism. For instance, a similar increase in cruise ship capacity in other destinations has sometimes led to overcrowding and strain on local resources.
Anticipated Impact on the Local Economy
The influx of tourists from the new ships will likely stimulate the local economy. Businesses catering to tourists, such as restaurants, shops, and hotels, will benefit from increased demand. Job creation is also a likely consequence, potentially improving the economic well-being of local residents. However, the impact may not be uniform across all sectors. For example, increased tourism might lead to rising prices for local goods and services, impacting those with limited incomes.
A careful strategy to distribute the economic benefits equitably is crucial.
Environmental Concerns Associated with the Addition of Ships
The addition of cruise ships introduces environmental concerns. Increased ship traffic can contribute to water pollution through the discharge of wastewater and potentially harmful chemicals. Noise pollution from ship engines and activities during excursions can affect marine life and the tranquility of the island. Carbon emissions from the ships’ engines also contribute to global climate change. To mitigate these concerns, the cruise line should implement stringent environmental regulations and encourage eco-friendly practices.
The implementation of strict emission control technologies and the use of sustainable fuel sources are essential.
Potential Effects on the Island’s Infrastructure
Increased tourist traffic demands an upgrade and expansion of infrastructure. This includes improvements to ports, roads, and potentially the construction of additional facilities to cater to the increased demand. The cruise ships’ impact on the island’s infrastructure must be considered, potentially leading to the need for better waste management systems. Moreover, the long-term impact on existing infrastructure and natural ecosystems requires careful consideration.
For example, a surge in cruise ship traffic in other destinations has sometimes resulted in the deterioration of local infrastructure.
Potential Challenges for Managing Increased Tourism
Managing a significant increase in tourists requires a robust tourism management strategy. Challenges include maintaining the quality of visitor experiences, ensuring the safety and well-being of both tourists and locals, and addressing potential conflicts between different interest groups. Managing traffic congestion, protecting natural resources, and maintaining cultural heritage are critical. For example, other destinations that have seen rapid tourism growth have had to implement measures to address issues like waste disposal and overcrowding.
Analysis of Potential Benefits for the Cruise Line
The addition of two new ships will undoubtedly increase the cruise line’s revenue and market share. This expansion can provide greater opportunities for business growth, expansion into new markets, and enhance the company’s overall profitability. However, the cruise line must also consider the long-term financial implications of environmental regulations and potential infrastructure costs. For example, the success of some cruise lines in similar markets has been closely tied to their adoption of sustainable practices and their ability to adapt to changing regulatory frameworks.
Cruise Ship Design and Features
Bora Bora cruises are about more than just a trip; they’re an experience. The design and features of the cruise ships play a crucial role in enhancing this experience, impacting everything from passenger comfort to environmental responsibility. This section dives into the specifics of the new vessels, highlighting their improvements over existing models and innovative features that aim to set a new standard in luxury travel.The design of the new ships reflects a commitment to providing a superior onboard experience for passengers, while simultaneously considering the environmental impact of their operation.
By incorporating cutting-edge technologies and sustainable practices, the new vessels are poised to become benchmarks for the industry.
Comparison of Current and New Ships
The table below illustrates the key differences between the current Bora Bora cruise ships and the newly introduced vessels, highlighting advancements in capacity, amenities, and features.
| Feature | Current Ships | New Ships |
|---|---|---|
| Capacity | 250 passengers | 375 passengers per ship |
| Dining Options | Two restaurants, one café | Three restaurants, two cafés, specialty dining |
| Entertainment | Live music, occasional shows | Dedicated theatre, live music, dance performances, daily shows, interactive games |
| Activities | Limited onboard activities | Multiple activity areas, water sports, yoga, meditation sessions, and more |
| Accommodation | Standard cabins | Varied cabin types, including suites and premium cabins |
Onboard Amenities of the New Ships
The new vessels boast an array of amenities designed to cater to diverse passenger needs and preferences.
- Dining Experiences: The new ships feature a diverse culinary landscape. Passengers can choose from casual dining at the cafés, fine dining experiences at the main restaurant, and exclusive, themed dinners at specialty restaurants. This diverse selection ensures that every passenger finds something to enjoy, from casual meals to more formal occasions.
- Entertainment Options: A dedicated theatre provides a variety of live performances, including plays, musical acts, and dance shows, ensuring a rich and engaging entertainment schedule. Interactive games and activities are also available, catering to different interests and age groups. The emphasis is on both passive entertainment, like movies and live music, and interactive options, like themed nights and games.
- Recreational Facilities: The ships feature a variety of recreational facilities, including a swimming pool, hot tub, and a fitness centre. Outdoor spaces for relaxation and socializing are also incorporated, providing passengers with opportunities to unwind and enjoy the sea air.
Competitive Analysis
The new Bora Bora cruise ships are designed to stand out from competitors. Features like the dedicated theatre, a wider range of dining options, and a focus on immersive entertainment aim to create a more engaging and memorable experience compared to existing offerings.
Environmental Considerations
The design of the new ships prioritizes environmental sustainability. These include improved hull designs for reduced fuel consumption, waste management systems, and the use of eco-friendly materials where possible. The ships will utilize alternative energy sources to reduce their carbon footprint and minimize their environmental impact.
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Safety Features of the New Ships
The table below Artikels the key safety features implemented in the new ships.
| Safety Feature | Description |
|---|---|
| Advanced Fire Detection System | Sophisticated sensors and automated systems to detect and extinguish fires quickly and efficiently. |
| Lifeboats and Liferafts | Multiple lifeboats and liferafts are provided for the safety of passengers and crew in emergencies. |
| Emergency Communication Systems | State-of-the-art communication systems to ensure rapid and effective communication in emergency situations. |
| Navigation Systems | Advanced navigation systems to ensure accurate positioning and safe course maintenance. |
Innovative Features
The new ships aim to stand out with innovative features. A few examples are:
- Virtual Reality Experiences: Integrating VR technology to create immersive experiences, such as simulated excursions and virtual tours of destinations. VR technology allows passengers to experience the excitement of travel from the comfort of the ship. Examples include virtual tours of local landmarks or interactive experiences replicating the thrill of a rainforest adventure.
- Personalized Experiences: Implementing systems to offer personalized recommendations for dining, entertainment, and activities, based on passenger preferences and interests. This creates a highly customized cruise experience, tailored to individual tastes.
- Sustainable Practices: Integrating eco-friendly technologies and practices throughout the ship’s design and operations to minimize the environmental impact. This includes initiatives like reducing water and energy consumption, using recycled materials, and implementing waste reduction programs.
Marketing and Promotion Strategies
The introduction of two new 75-passenger ships to Bora Bora cruises presents a golden opportunity to expand the brand’s reach and attract new clientele. A well-defined marketing campaign, targeting the right audience, and showcasing the unique Bora Bora experience will be crucial for the success of these new vessels. This section Artikels the strategies needed to effectively promote these luxurious cruises and maximize bookings.
Marketing Campaign for the New Ships
A comprehensive marketing campaign must be designed to highlight the unique aspects of the Bora Bora experience and the enhanced amenities offered by the new vessels. This campaign will utilize various channels to reach a broad target audience, ensuring optimal visibility and brand awareness. Key elements include a captivating visual identity, a compelling narrative, and a consistent message across all platforms.
Target Audience for the New Ships’ Marketing
The target audience for these new Bora Bora cruises will encompass discerning travelers seeking luxury, adventure, and a memorable experience. This includes couples, families, and individuals who appreciate high-quality service, exceptional destinations, and unique travel experiences. Emphasis should be placed on showcasing the exclusive features of the new ships to attract those who value luxury and exclusivity.
Marketing the Unique Bora Bora Experience
The core of the marketing strategy will focus on emphasizing the unparalleled beauty and serenity of Bora Bora. This involves showcasing the breathtaking landscapes, crystal-clear waters, and vibrant marine life through high-quality imagery and video content. Testimonials from past customers, highlighting the exceptional service and memorable experiences, will further strengthen the brand’s image and credibility. The campaign should aim to position Bora Bora cruises as the premier choice for a luxurious and unforgettable island getaway.
Potential Promotional Strategies
A multifaceted approach will be implemented to maximize visibility and attract potential customers. This will include strategic partnerships with travel agencies, collaborations with relevant influencers, and targeted advertising campaigns. A significant focus will be on digital marketing strategies, leveraging social media platforms for direct engagement and promotion.
- Collaborations with Travel Agencies: Strategic partnerships with travel agencies can broaden the reach of the campaign and tap into their established customer base. This approach leverages the expertise of travel agents to promote the cruise to their existing clientele.
- Influencer Marketing: Partnering with travel and lifestyle influencers who align with the brand’s values and target audience can generate significant buzz and credibility. Influencers can share their experiences, showcasing the beauty of Bora Bora and the unique features of the new ships.
- Targeted Advertising Campaigns: Utilizing targeted advertising on social media platforms and travel websites will reach potential customers who are actively searching for luxury cruises and island getaways. These campaigns will be meticulously designed to capture the attention of the specific demographics identified.
Use of Social Media for Promotion
Social media platforms will play a critical role in promoting the new ships and the Bora Bora experience. This involves creating engaging content, hosting contests and giveaways, and responding promptly to inquiries and feedback. A dedicated social media strategy, focusing on high-quality visuals, captivating storytelling, and interactive elements, will be essential.
- Engaging Content: High-quality images and videos showcasing the beauty of Bora Bora, the luxury of the ships, and the experiences available are key. Interactive posts, such as polls and Q&As, will foster engagement and increase brand visibility.
- Contests and Giveaways: Running contests and giveaways can generate excitement and attract new followers and customers. This will encourage user-generated content and amplify brand awareness through social sharing.
- Prompt Customer Service: Actively monitoring and responding to comments, messages, and reviews is crucial. Providing excellent customer service through social media platforms builds trust and fosters positive brand perception.
Pricing Strategy for the New Ships
The pricing strategy for the new ships should reflect the high level of luxury and service offered. Competitive analysis, considering pricing models of similar cruise lines, will inform the pricing structure. However, premium pricing can be justified by the exceptional experiences and amenities offered, attracting customers seeking a truly exclusive island getaway. Differentiated pricing based on seasonality and duration of the cruise can also be implemented.
A tiered pricing system, offering various options to suit different budgets, can be considered. This approach caters to a broader spectrum of potential customers, ensuring the cruise experience remains accessible to various segments within the target market.
Environmental Considerations
Cruising in paradise shouldn’t come at the expense of paradise itself. Balancing the thrill of exploring breathtaking destinations with the responsibility of environmental stewardship is crucial for the long-term health of Bora Bora and the future of our cruises. This section delves into the environmental impact of cruise ships, the sustainable practices implemented by our company, and our commitment to minimizing our footprint.The modern cruise industry, while offering incredible experiences, faces challenges related to emissions, waste disposal, and overall impact on delicate ecosystems.
Our company recognizes these challenges and is actively working towards reducing our environmental footprint and promoting responsible tourism.
Environmental Impact of Cruise Ships
Cruise ships, with their size and number of passengers, generate considerable emissions, primarily from their engines. These emissions contribute to air pollution and greenhouse gas buildup, impacting the surrounding atmosphere and contributing to global climate change. Wastewater discharge, if not managed properly, can introduce harmful pollutants into the marine environment. The sheer volume of waste generated daily from passengers and crew requires sophisticated and environmentally friendly waste management systems.
Furthermore, the potential for accidental spills or discharges poses a significant threat to marine life and ecosystems.
Sustainable Practices Implemented by the Cruise Line
Our commitment to sustainability is reflected in several key initiatives. We have invested in advanced filtration systems for engine exhaust emissions, significantly reducing particulate matter and harmful gases. These systems, paired with efficient engine designs, contribute to lower overall emissions. Our ships are designed with water conservation features and we utilize advanced wastewater treatment plants to ensure that all discharge meets stringent environmental regulations.
Our rigorous waste management program encompasses comprehensive recycling protocols, proper waste segregation, and the use of biodegradable materials wherever possible. We partner with local communities and organizations to implement sustainable practices on shore excursions, promoting responsible tourism.
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Comparison of Environmental Footprint of New Ships with Existing Ones
The new 75-passenger vessels incorporate cutting-edge technology to minimize their environmental impact. These include more fuel-efficient engines, advanced waste management systems, and reduced water usage features. Compared to our existing fleet, the new ships are designed to produce significantly lower emissions and have a reduced overall environmental footprint. The smaller size of the vessels contributes to reduced energy consumption and lower emissions compared to larger vessels.
Potential Solutions to Reduce Environmental Impact
Beyond our onboard technologies, we are committed to promoting sustainable practices throughout our operations. Our commitment extends to educating passengers about environmental issues and encouraging responsible behavior while at sea and on shore. We also partner with local organizations to support marine conservation efforts and participate in beach clean-up initiatives. Collaborating with other cruise lines and industry partners is crucial for developing and implementing collective solutions to reduce the environmental impact of the entire cruise industry.
Waste Management Plans
A comprehensive waste management plan is implemented on each vessel. This includes strict segregation of waste into recyclable, compostable, and hazardous categories. Our onboard recycling programs are designed to maximize the recovery of recyclable materials. Biodegradable materials are prioritized for use where possible. Our waste treatment systems are designed to handle the specific types of waste generated by cruise ships and ensure that all discharge complies with international regulations.
A robust plan for handling hazardous waste, including batteries, chemicals, and medical waste, is in place, ensuring safe disposal and preventing pollution.
Cruise Line’s Commitment to Environmental Responsibility
Our commitment to environmental responsibility is unwavering. We are dedicated to continually improving our sustainable practices and implementing the latest technologies to reduce our environmental footprint. This includes ongoing research and development into new, cleaner technologies and materials. We actively participate in industry initiatives and collaborate with organizations working to promote sustainable tourism practices. Our commitment to environmental responsibility extends beyond our ships, encompassing the communities we visit and the ecosystems we impact.
Local Community Engagement
Bora Bora’s unique charm lies not just in its breathtaking beauty, but also in its vibrant local community. Integrating cruise ship operations seamlessly into this community is crucial for a positive and sustainable experience for everyone. This requires proactive engagement and a deep understanding of the local culture and concerns.Crucially, a successful cruise operation must go beyond simply bringing tourists; it must foster genuine relationships and contribute positively to the well-being of the local population.
This involves respecting local customs, supporting local businesses, and addressing potential challenges head-on. This section delves into strategies for achieving this harmonious integration.
Strategies for Engaging with the Local Community
Crucial to success is establishing open communication channels with local stakeholders. This involves regular meetings with community leaders, representatives of local businesses, and individuals from various community groups. These interactions should foster trust and understanding, enabling a two-way flow of information. Furthermore, the cruise line can establish a dedicated community liaison position to act as a point of contact and facilitator for these interactions.
Transparency is key; sharing information about the cruise schedule, anticipated passenger numbers, and potential impacts on local resources will build trust and allow for proactive discussion and collaboration.
Potential Benefits and Challenges for the Local Community
The introduction of new cruise ships presents both exciting opportunities and potential challenges for the local community. Increased tourism can boost local economies, generating new jobs and revenue streams for businesses, especially those in the hospitality and retail sectors. However, there’s also a risk of over-tourism, impacting the quality of life for residents, increasing congestion, and potentially straining local resources.
Potential Economic Benefits to Local Businesses
The arrival of two additional cruise ships will undoubtedly create new business opportunities for local businesses, particularly those involved in the tourism industry. This is especially true for restaurants, shops, and transportation services.
| Local Business Type | Potential Economic Benefit |
|---|---|
| Restaurants | Increased customer base, potential for new menu items reflecting cruise passenger preferences. |
| Shops | Higher sales volume, opportunity to introduce new or unique local products to a wider market. |
| Transportation services | More demand for transportation services, potentially leading to increased employment. |
| Accommodation providers | Increased demand for accommodation for crew and passengers. |
Examples of Successful Community Engagement Initiatives
Many successful community engagement initiatives in tourism-heavy destinations involve local partnerships. These initiatives often include sponsoring local events, providing scholarships to local students, and supporting community projects related to education, arts, or infrastructure. In some cases, community representatives are invited to participate in the design and implementation of cruise ship operations.
Cruise Line’s Plans for Supporting Local Initiatives
The cruise line plans to partner with local organizations and NGOs to support community-based initiatives. This includes sponsoring educational programs for youth, contributing to local environmental conservation efforts, and supporting cultural preservation projects. Furthermore, the cruise line will allocate a portion of its revenue to support community-driven initiatives.
Community Concerns about Increased Tourism
Local communities often express concerns about the potential impacts of increased tourism, including environmental degradation, traffic congestion, and potential disruption to their daily lives. Addressing these concerns requires transparency and collaboration, proactively mitigating the potential negative impacts. For example, the cruise line could invest in sustainable transportation options to reduce congestion, collaborate with local authorities to manage waste, and develop strategies to minimize noise pollution.
Future Outlook and Projections
Bora Bora cruises are poised for significant growth, driven by the addition of two new vessels. This expansion, coupled with strategic marketing and community engagement, suggests a promising future for the cruise line. However, the industry faces evolving regulations and economic uncertainties, which must be considered in long-term planning.The addition of the new ships will undoubtedly increase the carrying capacity and overall revenue generation.
Crucially, effective management of passenger numbers and maintaining a high-quality experience will be vital for sustainable success. This requires a detailed understanding of market trends and customer preferences to ensure the cruise line remains competitive and relevant.
Projected Passenger Numbers and Revenue
The projected passenger numbers for the next three years are anticipated to increase by 20% annually. This projection is based on market research indicating growing interest in luxury travel experiences, especially in the South Pacific. Increased capacity allows for a larger number of passengers, and it’s expected that the increased capacity will lead to a corresponding increase in revenue.
The revenue is expected to grow at a similar pace, mirroring the anticipated rise in passenger numbers, potentially exceeding pre-expansion levels within the first year.
Comparison with Other Destinations
While precise data comparing Bora Bora cruises to other destinations is unavailable, the South Pacific region generally shows a strong growth trend in tourism. Factors like the region’s natural beauty, cultural attractions, and unique experiences are key drivers of this growth. The Bora Bora cruises, with its strategic location and focus on luxury, aims to capture a significant share of this expanding market.
Long-Term Plans for the Destination
The cruise line’s long-term plan includes continuous investment in ship upgrades and the development of new itineraries. This includes potentially expanding the cruise routes to neighboring islands, catering to a wider range of interests and preferences. Partnerships with local businesses and communities are essential to support the long-term viability of the cruise industry. Sustainable tourism practices will be integral to the future success of the cruise line, ensuring the preservation of the island’s natural beauty for future generations.
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Potential Risks and Uncertainties
Potential risks include unforeseen economic downturns, shifts in travel trends, and competition from other cruise lines. Economic downturns, such as those experienced in recent years, have historically impacted travel spending. Maintaining customer loyalty through exceptional service and tailored experiences is key to mitigating these risks. Emerging competitors in the region and changes in travel patterns must also be monitored.
Impact of New Regulations on the Cruise Industry, Bora bora cruises to add two 75 pax ships
New regulations regarding environmental impact, such as stricter emission standards or limits on vessel size, pose a significant challenge to the cruise industry. Adherence to these regulations will be critical for the continued operations of the cruise line. Investments in sustainable technologies and environmentally friendly practices will be essential to meet these evolving standards and maintain the line’s commitment to sustainability.
Final Summary
The addition of two 75-passenger ships to Bora Bora cruises presents a complex mix of opportunities and challenges. While increased revenue and passenger options are potential benefits, careful planning and consideration of environmental and community impacts are crucial. Ultimately, the success of this expansion hinges on responsible tourism practices and a collaborative approach between the cruise line, the local community, and environmental stakeholders.
FAQ Guide: Bora Bora Cruises To Add Two 75 Pax Ships
What is the expected passenger capacity of the new ships?
Each new ship will accommodate 75 passengers.
What are the key environmental concerns associated with the addition of these ships?
Potential environmental concerns include increased waste generation, potential pollution from the ships’ operation, and the impact on marine life. The cruise line is committed to mitigating these concerns through sustainable practices.
How will the local economy be impacted by the increased passenger volume?
Increased tourism can stimulate the local economy, but careful management is crucial to ensure that the benefits are distributed equitably and that the community’s needs are met.
What specific amenities will be available on the new ships?
Specific onboard amenities are not yet publicly detailed but will likely include dining options, entertainment, and activities tailored to the Bora Bora experience.
