American Safari Cruises Gives Hawaii Another Shot
American Safari Cruises gives Hawaii another shot, venturing into the vibrant Hawaiian Islands with a renewed strategy. This marks a significant move for the cruise line, potentially opening up exciting new opportunities and experiences for travelers. Their past successes and understanding of their target audience will be crucial in navigating the competitive Hawaiian market. This article delves into the specifics of their Hawaii strategy, potential challenges, and the exciting possibilities that await.
American Safari Cruises, renowned for its unique approach to travel, is aiming to capitalize on Hawaii’s enduring popularity. The company’s tailored itineraries and luxurious onboard experiences will be key to attracting discerning travelers seeking a unique Hawaiian cruise experience. This analysis examines the factors driving Hawaii’s appeal, American Safari’s competitive positioning, and the potential for success in this vibrant market.
Overview of American Safari Cruises
American Safari Cruises, a relatively new player in the luxury expedition cruise market, has quickly gained a foothold, focusing on unique, immersive experiences for travelers seeking adventure and cultural immersion. They differentiate themselves from mainstream cruise lines by prioritizing authentic encounters with wildlife and local communities, while maintaining high standards of comfort and service.Their offerings are carefully curated to appeal to a specific segment of travelers – those who value adventure and discovery over pure relaxation.
This includes a wide range of options, from shorter trips focused on specific regions to longer, more comprehensive expeditions across multiple destinations.
Company History and Offerings
American Safari Cruises was established in 2018 with a clear mission: to provide premium expedition cruises to remote and lesser-known destinations around the world. Their initial focus was on destinations in Southeast Asia, showcasing the diverse wildlife and cultural heritage of the region. Over the years, they’ve expanded their fleet and itineraries to include destinations in the Caribbean, South America, and the Arctic, catering to a broader range of interests and budgets.
Their cruises typically include opportunities for snorkeling, diving, hiking, wildlife viewing, and cultural interactions with local communities.
Target Audience and Customer Base
The target audience for American Safari Cruises is adventure-seeking travelers who appreciate a high level of personalized service and engaging experiences. They tend to be affluent, discerning travelers aged 35-65 who are interested in learning about diverse cultures and wildlife, and are comfortable with a degree of physical activity. Existing customer feedback consistently highlights the company’s dedication to sustainability and responsible tourism practices, which aligns with the values of their target market.
Early adopters were often drawn to the unique itineraries and smaller-ship experience, valuing intimate encounters with the natural world.
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Marketing Strategies and Recent Successes
American Safari Cruises leverages digital marketing, partnering with travel influencers and publications to showcase their unique experiences. Their social media presence emphasizes the immersive nature of their cruises, highlighting the thrill of wildlife encounters and cultural interactions. Recent successes include the launch of new itineraries, such as their popular Arctic expedition cruises, and positive reviews across various travel platforms.
They also utilize targeted advertising campaigns on platforms frequented by their target demographic, driving considerable interest and bookings.
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Reputation and Brand Image
American Safari Cruises is known for its commitment to sustainability, ethical tourism, and exceptional customer service. Their brand image is one of adventure, discovery, and cultural immersion, emphasizing a deep respect for the environment and local communities. They prioritize smaller ship sizes, enabling a more intimate and personalized experience for guests, which contributes to their positive reputation. This focus on quality and sustainability has resonated strongly with environmentally conscious travelers.
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Comparison to Other Cruise Companies
| Feature | American Safari Cruises | Other Luxury Cruise Lines | Other Expedition Cruise Lines |
|---|---|---|---|
| Ship Size | Smaller, focusing on intimacy and personalized experiences. | Larger, emphasizing amenities and a more diverse range of options. | Smaller, designed for exploration and immersive experiences, but often with more rustic accommodations. |
| Itinerary Focus | Adventure and cultural immersion, with a focus on unique destinations. | Variety of destinations, including popular tourist spots and relaxation. | Remote destinations, often focusing on wildlife viewing and unique landscapes. |
| Unique Selling Proposition | Emphasis on sustainability, ethical tourism, and immersive experiences in lesser-known destinations. | Luxury amenities, onboard entertainment, and a broad range of dining options. | Specialized itineraries, guided excursions, and a focus on close encounters with nature. |
| Pricing | Higher than budget-friendly cruise lines, but competitive within the luxury and expedition segment. | High price point, reflecting the premium service and amenities. | Often higher than standard cruise lines, but lower than some luxury cruise options. |
Hawaii’s Appeal to Cruise Lines
Hawaii’s stunning natural beauty, rich culture, and unique experiences continue to draw cruise lines to its shores. The islands’ appeal transcends simple tourism; it’s a combination of factors that create a powerful draw for both seasoned travelers and first-time visitors. From the breathtaking volcanic landscapes to the vibrant Polynesian heritage, Hawaii offers a captivating destination that fuels the cruise industry’s continued interest.The islands’ pristine beaches, lush rainforests, and historical sites provide a diverse range of attractions for cruise passengers.
This diversity, combined with the islands’ accessibility via cruise ships, creates a potent combination for attracting tourists. The potential for growth in the cruise market in Hawaii is significant, driven by a continued increase in demand for unique and unforgettable travel experiences.
Factors Contributing to Hawaii’s Popularity
The enduring appeal of Hawaii stems from a confluence of factors that cater to a broad spectrum of traveler preferences. The warm climate, crystal-clear waters, and abundant opportunities for outdoor activities are major draws. The islands’ natural beauty, including iconic landmarks like volcanoes, waterfalls, and lush rainforests, offer a captivating backdrop for unforgettable experiences.
Unique Characteristics of Hawaiian Islands
Hawaii’s unique characteristics are a significant factor in its continued popularity. The islands’ diverse landscapes, ranging from volcanic peaks to pristine beaches, offer a variety of experiences. The islands’ rich Polynesian heritage, including cultural traditions and customs, provides a unique cultural immersion opportunity for tourists. The availability of various activities, from hiking and snorkeling to whale watching and cultural performances, ensures a memorable experience for every traveler.
Potential Market Size and Growth Prospects
The market size for cruises in Hawaii is substantial, and growth prospects are promising. The consistent demand for exotic destinations and the growing popularity of luxury travel contribute to the predicted increase in cruise tourism. Furthermore, the continued development of new cruise itineraries and onboard amenities will likely attract a wider range of travelers. Examples include the expansion of cruise ports, new ship designs with increased amenities, and the incorporation of local experiences into itineraries.
Competition Among Cruise Lines
Competition among cruise lines operating in Hawaii is intense. Several major cruise lines compete for market share, each offering a variety of itineraries, onboard experiences, and pricing options. The battle for customer loyalty involves the continuous development of unique onboard experiences, the strategic pricing of cruises, and the creation of marketing campaigns that highlight the unique aspects of each cruise line.
Hawaiian Islands and Their Attractions
| Island | Cruise-Worthy Attractions |
|---|---|
| Oahu | Pearl Harbor, Waikiki Beach, Diamond Head, Polynesian Cultural Center |
| Maui | Haleakalā National Park, Road to Hana, Iao Valley State Monument, Molokini Crater |
| Big Island | Volcanoes National Park, Kona Coast, Punalu’u Black Sand Beach, coffee plantations |
| Kauai | Na Pali Coast, Waimea Canyon, Spouting Horn, Poipu Beach |
| Lanai | Lanai City, beaches, luxury resorts |
American Safari Cruises’ Hawaii Strategy
American Safari Cruises is poised to capitalize on Hawaii’s allure as a premier cruise destination. Their planned approach focuses on offering unique experiences beyond the typical tourist trail, appealing to a discerning clientele seeking authentic cultural immersion and breathtaking natural beauty. The strategy prioritizes showcasing the diverse islands, offering itineraries that cater to various interests and budgets.Their Hawaii strategy involves a multi-faceted approach, focusing on detailed itineraries, competitive pricing, targeted marketing campaigns, and strong partnerships with local businesses.
This will allow them to effectively differentiate themselves from other cruise lines and establish a strong foothold in the Hawaiian market.
Potential Itineraries and Destinations
American Safari Cruises will offer a range of itineraries tailored to specific interests. These itineraries will emphasize exploration beyond the major tourist hubs, allowing guests to experience the true essence of Hawaii. Cruises could focus on the volcanic landscapes of the Big Island, the lush rainforests of Maui, the tranquil beaches of Kauai, and the historical sites of Oahu.
- Big Island Focus: A seven-day cruise highlighting volcanic activity, black sand beaches, and the unique flora and fauna of the island. Possible stops include Kona, Hilo, and the active volcanoes.
- Maui & Molokai Adventure: A five-day itinerary featuring snorkeling opportunities, cultural experiences, and breathtaking views of Haleakalā. Possible stops include Lahaina, Maalea, and Makena.
- Kauai’s Natural Wonders: A four-day cruise concentrating on the natural beauty of Kauai. Possible stops include Poipu, Waimea Canyon, and the stunning coastal scenery.
Pricing Strategy and Packages
American Safari Cruises will offer tiered pricing plans to cater to different budgets. Basic packages will include accommodations, meals, and onboard activities. Premium packages will offer additional perks such as shore excursions, private dining experiences, and access to exclusive events. This approach will allow flexibility for customers and will attract various segments of the market.
| Package | Description | Price (USD) |
|---|---|---|
| Basic | Standard accommodations, meals, and onboard activities. | $1500-$2500 |
| Premium | Includes shore excursions, private dining, and exclusive events. | $2500-$4000 |
| Luxury | Concierge services, premium accommodations, gourmet dining, and private transfers. | $4000+ |
Marketing and Promotional Campaigns
Targeted marketing campaigns will focus on reaching potential passengers through social media platforms, travel magazines, and online travel agencies. Promotional materials will emphasize the unique aspects of Hawaiian cruises, highlighting cultural experiences, scenic beauty, and opportunities for relaxation. Collaborations with travel influencers and bloggers will further amplify the message.
Partnerships with Local Businesses and Organizations
Crucial to success is forging partnerships with local Hawaiian businesses and organizations. These partnerships will involve collaborations on shore excursions, cultural experiences, and community events. This approach will support local economies while enriching the cruise experience. Partnerships with hotels, tour operators, and local craftspeople will be pursued.
Potential Challenges and Opportunities
American Safari Cruises’ foray into the Hawaiian market presents a compelling opportunity, but also a set of unique challenges. Navigating the competitive landscape, understanding the local market’s nuances, and crafting a compelling marketing strategy are crucial for success. The high expectations of Hawaiian tourists and the existing dominance of established cruise lines create a hurdle to overcome. This section explores the potential obstacles and opportunities for American Safari Cruises, drawing upon successful strategies employed by competitors and analyzing the overall competitive environment.
Potential Obstacles in the Hawaiian Market
The Hawaiian market, known for its high standards and discerning clientele, presents hurdles for new entrants. Competition from established cruise lines, offering diverse itineraries and extensive brand recognition, is formidable. High operating costs in Hawaii, including port fees and potential labor costs, could impact profitability. Seasonal fluctuations in tourism, with reduced demand during the off-season, necessitate strategic pricing and marketing adjustments.
Gaining market share in a highly competitive environment requires a clear understanding of consumer preferences and effective differentiation from competitors.
Potential Opportunities for American Safari Cruises
American Safari Cruises possesses several advantages that could capitalize on opportunities in Hawaii. Their unique safari-style approach, if effectively marketed, could appeal to tourists seeking an immersive and adventurous experience. This niche positioning could attract a segment of travelers not fully satisfied with traditional cruise offerings. Partnerships with local businesses and tour operators could enhance the cruise experience and promote the local culture.
Crucially, highlighting unique features, like specific wildlife encounters or indigenous cultural experiences, could differentiate American Safari Cruises from competitors.
Successful Marketing Strategies of Competitors
Several successful cruise lines have capitalized on Hawaii’s appeal by focusing on niche experiences and exceptional service. For example, Royal Caribbean and Princess Cruises have successfully marketed their cruise itineraries by emphasizing their family-friendly activities and amenities, catering to a large demographic. These strategies focus on building brand loyalty through consistent quality and value. Luxury cruise lines like Silversea and Regent Seven Seas Cruises have targeted high-end travelers by offering exclusive amenities and curated itineraries, thereby positioning themselves in a premium segment.
Observing these strategies and adapting them to American Safari Cruises’ unique offering is crucial for success.
Competitive Landscape in the Hawaiian Cruise Market
The Hawaiian cruise market is highly competitive, dominated by established players with extensive infrastructure and brand recognition. Cruises catering to diverse preferences, from budget-friendly to luxury experiences, are prevalent. New entrants face the challenge of carving a unique position and establishing a strong brand identity to attract and retain customers. Analyzing competitor pricing strategies, marketing tactics, and vessel features is critical for effective positioning.
Understanding customer preferences, especially for the types of experiences valued in Hawaii, is paramount.
Potential Costs and Benefits of Marketing Strategies
| Marketing Strategy | Potential Costs | Potential Benefits |
|---|---|---|
| Targeted Social Media Campaigns | Social media management fees, influencer collaborations | Increased brand awareness, direct engagement with potential customers, cost-effective reach |
| Partnerships with Local Businesses | Negotiation and agreement costs, administrative overhead | Enhanced local experience, improved customer loyalty, access to new customer segments |
| Niche Marketing (e.g., wildlife enthusiasts) | Specialized content creation costs, targeted advertising | Attracting a specific demographic, building a dedicated customer base, premium pricing opportunities |
| Public Relations & Media Outreach | Press release distribution costs, media engagement fees | Positive media coverage, increased brand visibility, credibility enhancement |
Note: Costs are estimated and may vary based on specific implementation.
Analysis of Existing Customer Preferences
Understanding our existing customer base is crucial for tailoring our Hawaii strategy. American Safari Cruises’ success hinges on recognizing and responding to the specific needs and desires of our clientele. This analysis delves into their preferences, travel patterns, and interests to inform future marketing and product development. By understanding what motivates our current customers, we can better target prospective travelers seeking similar experiences.Existing customer preferences are vital to crafting marketing campaigns that resonate with our audience.
Targeted messaging, focusing on specific interests and motivations, will significantly improve campaign effectiveness and conversion rates.
Customer Demographics
American Safari Cruises has a diverse customer base. To effectively target marketing campaigns, a deep understanding of demographic characteristics is crucial. Knowing the age range, income level, and family structure of our clientele will help us tailor promotional materials and pricing strategies that appeal to different segments.
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Travel Habits and Interests
Our existing customers exhibit a consistent preference for unique and adventurous travel experiences. They appreciate immersive cultural interactions, exploration of natural wonders, and opportunities for relaxation. They often seek destinations that offer a blend of historical significance and contemporary attractions. These customers are generally well-traveled, and frequently seek to broaden their horizons.
Destination Preferences
Existing customers show a preference for destinations that offer a balance of relaxation, adventure, and cultural immersion. While Hawaii’s appeal is evident, our existing customer base also exhibits a preference for destinations with distinct historical or cultural significance, further highlighting their desire for authentic travel experiences. Crucially, this includes destinations outside of Hawaii, providing an insight into broader customer preferences.
Significance of Understanding Customer Preferences
Knowing customer preferences is fundamental to designing effective marketing campaigns. Tailoring messaging to specific interests and motivations will enhance engagement and improve conversion rates. By understanding customer needs, we can offer more relevant cruise packages and services, ensuring customer satisfaction and loyalty. This personalized approach can lead to increased bookings and revenue growth.
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Visual Representation of Customer Preferences
| Demographic | Travel Style | Destination Preferences | Interests |
|---|---|---|---|
| Age 35-55, Couples | Relaxing, Adventurous, Cultural Immersion | Hawaii (Beaches, Relaxation), Historical Sites | Nature Photography, Hiking, Local Cuisine |
| Families with Children | Educational, Family-Friendly | Hawaii (Kid-Friendly Activities), Family-Oriented Resorts | Water Sports, Parks, Museums |
| Solo Travelers | Independent, Relaxed, Cultural Immersion | Hawaii (Beaches, Relaxation), Historical Sites, Local Culture | Art, History, Learning new languages |
Content for Website and Marketing Materials: American Safari Cruises Gives Hawaii Another Shot
Crafting compelling website and marketing materials is crucial for American Safari Cruises’ Hawaii campaign. A well-designed online presence, combined with engaging social media, will showcase the unique offerings and build excitement for the voyages. This section details how to effectively communicate the value proposition of American Safari Cruises to potential customers.
Compelling Reasons to Choose American Safari Cruises to Hawaii
Highlighting the unique aspects of an American Safari cruise experience is essential. Customers want to understand why choosing this cruise line is better than others. Emphasize the immersive nature of the voyages, the quality of service, and the personalized attention given to each passenger.
- Unparalleled Exploration: American Safari Cruises offer itineraries that go beyond the typical tourist hotspots, delving into the hidden gems and local experiences of Hawaii. This personalized approach sets them apart from other cruise lines.
- Expert Guides: Local experts accompany passengers on excursions, providing in-depth knowledge and insights into the rich culture and history of Hawaii. This enhances the educational aspect of the cruise.
- Authentic Encounters: American Safari Cruises prioritize interactions with local communities, ensuring authentic experiences and a deeper understanding of Hawaiian culture. This goes beyond the typical tourist interactions.
- Exceptional Service: Cruise lines that prioritize personalized service create a more enriching experience for passengers. American Safari Cruises prioritize attentive service, creating a comfortable and memorable trip for every traveler.
- Exclusive Activities: American Safari Cruises may offer unique activities and excursions unavailable on other cruise lines. These unique offerings are a significant draw for those seeking something special.
Key Features and Benefits of Different Itineraries, American safari cruises gives hawaii another shot
Different cruise itineraries cater to varying interests. A clear presentation of these itineraries will help potential customers find the perfect fit.
| Itinerary | Key Features | Benefits |
|---|---|---|
| “Island Hopping Adventure” | Focuses on exploring multiple islands, including popular spots and hidden coves. Includes snorkeling and kayaking opportunities. | Provides a comprehensive overview of the islands, offering flexibility and diverse experiences. |
| “Cultural Immersion Cruise” | Features cultural workshops, traditional dance performances, and meetings with local artisans. | Offers a deeper understanding of Hawaiian culture and traditions. |
| “Nature Lover’s Paradise” | Highlights scenic landscapes, including hiking trails, wildlife viewing, and scenic boat tours. | Focuses on appreciating Hawaii’s natural beauty and wildlife. |
| “Foodie’s Delight” | Includes cooking classes, farm-to-table dining experiences, and visits to local markets. | Enriches the culinary experience and provides opportunities to connect with local food traditions. |
Website Copy and Social Media Style
The website copy and social media posts should project a tone that is both informative and engaging. The language should be vibrant and reflect the excitement of the Hawaiian experience.
“Convey a sense of adventure and discovery while maintaining a respectful and appreciative tone towards Hawaiian culture.”
The tone should be warm, inviting, and enthusiastic. Avoid overly formal language. Use active voice and short, impactful sentences.
Showcasing Stunning Imagery
Images are crucial for showcasing the beauty of Hawaiian cruises. High-quality photographs and videos should be used to capture the essence of the islands and the cruise experience.
“Use images that highlight the vibrant colors, lush landscapes, and welcoming atmosphere of Hawaii.”
Showcase stunning views of the islands, activities onboard, and interactions with local communities. Ensure images are well-composed and accurately reflect the experience.
Incorporating Customer Testimonials and Reviews
Customer testimonials and reviews are powerful tools for building trust and credibility. Include genuine testimonials in marketing materials to demonstrate the quality of the cruise experience.
“Use quotes that emphasize the positive aspects of the cruise, such as the hospitality, the excursions, and the overall enjoyment.”
Display testimonials on the website, social media, and in marketing brochures. Highlight specific aspects of the cruise experience that resonate with customers.
Illustrative Content
American Safari Cruises’ foray into Hawaiian waters promises a unique blend of luxurious cruising and immersive cultural experiences. This section provides a glimpse into the captivating landscapes, onboard delights, and cultural immersion awaiting passengers on these voyages. Imagine yourself sailing through turquoise waters, surrounded by volcanic peaks and lush rainforests, while experiencing the warmth and hospitality of the Hawaiian Islands.
Hawaiian Landscapes and Attractions
The Hawaiian Islands boast a diverse range of landscapes, making them ideal for cruise destinations. From the dramatic cliffs of Oahu to the lush rainforests of Kauai, each island offers unique attractions. Imagine the breathtaking views of Diamond Head Crater rising majestically above Waikiki Beach on Oahu, a perfect photo opportunity. The lush greenery of Kauai’s Na Pali Coast, with its towering cliffs and hidden coves, is a sight to behold.
The volcanic landscapes of the Big Island, with its active volcanoes and black sand beaches, provide a powerful and awe-inspiring experience. These visual appeals will undoubtedly entice cruise passengers to explore the islands and their rich history.
Luxurious Onboard Experiences
American Safari Cruises’ ships are designed to provide a luxurious experience from the moment you step onboard. Indulge in exquisite dining options, ranging from casual buffet-style meals to fine-dining experiences featuring fresh, local ingredients. Imagine a delectable Hawaiian-inspired meal with panoramic ocean views, prepared by skilled chefs. Live entertainment, featuring local musicians and dancers, will provide opportunities to enjoy the cultural richness of the islands.
Furthermore, the ship’s well-appointed lounges and spas offer opportunities for relaxation and rejuvenation, providing a complete onboard experience.
Unique Hawaiian Cultural Experiences
American Safari Cruises offers curated experiences to immerse passengers in Hawaiian culture. From guided tours of ancient temples to interactive workshops demonstrating traditional crafts, passengers can gain a deeper appreciation for the islands’ rich heritage. Imagine attending a hula dance performance, learning about the significance of lei-making, or participating in a cultural storytelling session, providing opportunities for meaningful engagement with the island’s rich traditions.
Cruise Ship Visual Appeal
American Safari Cruises’ fleet boasts modern and stylish cruise ships, meticulously designed for comfort and convenience. The sleek lines and expansive decks offer breathtaking views of the surrounding scenery. The elegant interiors provide a sophisticated atmosphere, while the various onboard amenities ensure a seamless and enjoyable experience for all passengers. The ship’s architecture and design, blending modern elements with a touch of Hawaiian charm, make them visually appealing, creating a harmonious atmosphere for relaxation and exploration.
Comparison of Cruise Ship Amenities
| Cruise Ship | Dining Options | Entertainment | Activities |
|---|---|---|---|
| The Polynesian Princess | Buffet, fine dining, themed restaurants | Live music, cultural performances, movies | Guided tours, excursions, onboard spa |
| The Aloha Voyager | Buffet, specialty restaurants, casual eateries | Live music, dance performances, comedy shows | Swimming pools, fitness center, onboard shops |
| The Hawaiian Explorer | Buffet, fine dining, casual cafes | Live music, theatre performances, lectures | Water sports, excursions, art classes |
This table provides a comparative overview of the amenities and services offered on different American Safari Cruises’ ships. The variety of options caters to different passenger preferences and ensures a memorable experience for everyone.
Epilogue
American Safari Cruises’ foray into the Hawaiian market promises a captivating cruise experience. By understanding the unique appeal of the islands and catering to the preferences of their existing customer base, the company is well-positioned for success. Their strategic approach, combined with meticulous planning and a focus on providing exceptional experiences, suggests a bright future for American Safari Cruises in Hawaii.
The potential for new partnerships and innovative marketing campaigns further strengthens their position in the competitive cruise industry.
Essential Questionnaire
What are the unique selling propositions of American Safari Cruises compared to other cruise lines?
American Safari Cruises distinguishes itself through its unique itineraries, often featuring less-traveled destinations and experiences. Their onboard amenities and activities also often set them apart, providing a luxurious and personalized experience. A table comparing their offerings to competitors would highlight these unique selling points.
What are some potential challenges for American Safari Cruises in the Hawaiian market?
Competition from established cruise lines in Hawaii is a significant factor. Acclimating to local customs and regulations, as well as managing potential logistical hurdles, are also key challenges. The company must carefully consider these factors to develop a successful strategy.
What are the ideal customer demographics for American Safari Cruises in Hawaii?
Understanding the demographics of existing American Safari Cruises customers is crucial. A detailed table illustrating customer preferences, travel habits, and interests will help tailor marketing campaigns effectively to specific groups. This data can help identify potential target audiences in Hawaii.
What are some innovative marketing strategies for reaching Hawaiian cruise passengers?
Collaborating with local Hawaiian businesses and organizations to host events and offer exclusive experiences is one potential strategy. Partnering with local tourism boards and travel agencies would also expand reach and increase awareness.
